Toonz Media Group, India’s leading animation studio, has introduced MyToonz, a dedicated free streaming channel now available on LG Smart TVs across the country. The FAST channel—powered by technology from streaming infrastructure provider Amagi—marks the animation giant’s focused entry into the smart TV market, with intentions to grow globally over the next few years. The service will first focus on Southeast Asian markets such as Malaysia, Singapore and the Philippines, before moving into North America, Europe and the Middle East. Built on Toonz’s vast catalogue of over 25 years of animation production, MyToonz offers a curated selection of family entertainment including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a major player in the rapidly growing FAST streaming sector.
A New Era for Free-to-Watch Television Streaming
The introduction of MyToonz represents a significant shift in how content creators are handling distribution in an increasingly fragmented media landscape. As conventional TV watching patterns continue to decline, especially among younger audiences, free ad-supported streaming services—known as FAST channels—have become a essential option for connecting with families and children. Toonz’s choice to shift towards this model demonstrates broader industry recognition that FAST platforms offer a viable route for generating revenue from content whilst preserving accessibility. By collaborating with LG Electronics, one of the world’s biggest TV makers, Toonz has secured premium placement on millions of devices across Indian households, removing barriers to viewership and guaranteeing its programming reaches audiences without subscription barriers.
Viswanath Rao, representing Toonz Media Group, highlighted that the channel serves as the company’s deliberate approach to shifts in how people watch content and the streaming technology transformation. The partnership with Amagi, a video delivery platform trusted by broadcasters and operators worldwide, demonstrates Toonz’s focus on building infrastructure capable of supporting major broadcasting requirements. For LG India, the introduction of MyToonz enhances its present selection of broadcast offerings, cementing the manufacturer’s role as a source of premium content free of subscription fees. This partnership illustrates how traditional content producers and device makers are collaborating more frequently to capture audiences in the FAST ecosystem.
- MyToonz draws from 25 years of animation expertise and production experience
- Service covers globally created properties and India-rooted programming
- Toonz generates over 10,000 minutes of programming per year in Thiruvananthapuram
- FAST model removes subscription barriers whilst enabling ad-based monetisation
Established over 30 Years of Animated Content Leadership
MyToonz’s debut is underpinned by Toonz Media Group’s formidable track record in animation development, spanning a quarter-century of creative work at its Thiruvananthapuram headquarters in Kerala. The studio’s prolific output—upwards of 10,000 minutes of exclusive material each year—marks it as one of India’s leading animation powerhouses. This established infrastructure and creative expertise give MyToonz with a substantial competitive advantage, guaranteeing the channel launches with a handpicked portfolio of programming rather than depending on sparse or generic material choices.
The breadth of Toonz’s programming catalogue allows MyToonz to address varied viewer tastes and age demographics within the children’s media segment. Rather than starting with restricted content, the channel leverages extensive established intellectual property and creative capabilities. This base enables Toonz to stock MyToonz with quality content across multiple genres from the outset, whilst simultaneously continuing to produce fresh content to keep the service fresh and engaging for viewers. The organisation’s track record to oversee large-scale production operations enhances its ability to maintain the FAST channel over the long term.
A Broad Content Repository
MyToonz’s content portfolio showcases Toonz’s balanced emphasis on both internationally developed properties and characteristically Indian storytelling narratives. The channel presents titles including “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” encompassing animated versions of traditional Indian narratives alongside modern children’s programming. This diverse combination resonates with families searching for culturally resonant content whilst sustaining exposure to worldwide known intellectual properties, establishing MyToonz as a genuinely inclusive platform.
Strategic Partnerships Powering Worldwide Growth
Toonz Media Group’s growth approach is built around key collaborations with established technology and distribution platforms. The working relationship with Amagi, a leading infrastructure provider for FAST channels, provides the technical backbone needed to grow MyToonz across multiple markets and devices. Amagi’s platform is presently established by broadcasters and streaming operators in dozens of countries, delivering demonstrated experience in handling complex streaming deployments. This partnership permits Toonz to concentrate on producing content whilst leveraging established technology built expressly for ongoing ad-supported streaming ventures. The arrangement demonstrates how content creators can speed up worldwide expansion by partnering with specialised technology partners rather than building proprietary systems from scratch.
The collaboration with LG Electronics forms another key pillar of MyToonz’s distribution approach. By obtaining placement on LG’s smart TV platform across India, Toonz obtains immediate access to millions of households without requiring consumers to download additional applications or sign up for separate services. This built-in distribution model substantially reduces hurdles to discoverability and adoption. LG’s current range of free channels establishes an developed environment where MyToonz can flourish, whilst the company benefits from LG’s hardware reach and market standing. As Toonz expands into Southeast Asia, Europe, North America, and the Middle East, equivalent collaborations with regional hardware makers and streaming platforms will become vital to replicating this success across diverse markets.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Technology Powering the Offering
Amagi’s technology platform forms the operational backbone of MyToonz, handling content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is designed to support IP-based delivery systems, which Amagi identifies as essential for establishing sustainable, ad-supported streaming businesses. By utilising Amagi’s proven platform rather than developing proprietary technology, Toonz can launch MyToonz rapidly across new markets whilst preserving consistent quality and reliability. This approach allows the company to direct investment toward content development and strategic partnerships rather than technical infrastructure, speeding up its global expansion timeline considerably.
Reimagining Children’s Entertainment Distribution
MyToonz marks a significant shift in how children’s content reaches audiences across India and beyond. Rather than depending exclusively on traditional linear broadcasting or subscription streaming platforms, Toonz is harnessing the free, ad-supported television format to democratise access to quality animated programming. This approach acknowledges the shifting consumption patterns of today’s families, where adaptability, availability, and no-cost viewing have grown essential. By embedding MyToonz directly into LG smart TVs, the company eliminates friction points that often obstruct content discovery, allowing children and families to encounter engaging shows without struggling through multiple platforms or payment barriers.
Viswanath Rao’s statement that “content creators must adapt to them” emphasises Toonz’s recognition of fundamental market evolution. The FAST channel model allows the studio to capitalise on its vast library using advertisements whilst providing households high-quality content at no cost. This dual-revenue approach differs markedly from standard paid services, where gaining and keeping subscribers drive profitability. For Toonz, which generates over 10,000 minutes of content each year from its Thiruvananthapuram facility, the FAST model provides an effective delivery mechanism that broadens audience exposure whilst maintaining financial sustainability. The launch reflects the company’s ambition to position itself as a leader in children’s entertainment distribution rather than merely a content producer.
- FAST channels bypass subscription barriers whilst generating revenue through targeted advertising
- Direct smart TV integration delivers seamless access without requiring additional app downloads
- Ad-supported model allows Toonz to generate income from vast content libraries efficiently
